Do you build bridges or boats?
Imagine for a moment that you’re standing on one side of a wide river, and your customers are on the other side. You really want to talk with them, yet not have to shout loudly so that you can be heard — you know you have to cross that river to get up close and personal.
You have two options: A. Build a bridge, or; B. Build a boat. Both are time consuming and require skills, and you have the ability to do both. Still, you know that getting over there is important. So, what to do?
If you asked me, I’d ask you, “What kind of relationship do you intend to have with them? Long-term or occasional?” If you’re in business, you’ll likely say, “Well, both!” Right now, you’re probably asking, “What are you talking about, Frank?”
If your business is the kind where customers are in your shop often, you’d want to build a bridge. Why? You want solid, two-way communication with them. Build a bridge is harder, but it’s sturdier and allows for constant back-and-forth with those who cross it. This means you need to keep in constant contact with them: Email, Facebook, text marketing and other one-to-one types of marketing. Add in surveys, contests and other promotions.
If you only see customers once in a long while (think mattress or car sales), then a boat is your choice because you can find new territories up and down that river (remember, you have a long sell cycle). A boat will also take you where you need to go quickly, and everyone knows the sound of a boat whistle. So, do broad promotions that keep your name in front of people: Television, radio, magazines, direct mail and so on. “Out of sight, out of mind” is a rule, not just a saying. They need to hear from you regularly (like a blast on the whistle) so that they don’t forget about you.
This is a simplistic way to describe it, but I’m betting you get it.
How to Minimize the Effects of Stress
How to Minimize the Effects of Stress – WWR 236 Prolonged, chronic stress causes illness. It is one of the four causes of imbalance and illness (trauma, toxins, deficiency and stress).
Can I define stress for you? The technical definition is change – any change you must adapt to is stress. Adapting to stress costs us energy. Prolonged stress causes fatigue and exhaustion. But you probably didn’t need that definition. You probably know the effects of chronic stress all too well. Maybe a better use of our time together would be to discuss what stress does to cause illness and how we can minimize the effects of chronic stress.
Know your enemy!
Our system is balanced by an internal process called homeostasis. No matter which direction life pulls us, homeostasis pushes us back and we regain our balance. If homeostasis fails to restore balanced health because of stress, we will experience distressing symptoms. Severe or prolonged imbalance may lead to adverse health conditions.
Stress can imbalance the function of our immune system. When this happens we may get autoimmune disorders such as Grave’s disease, Systemic Lupus Erythematosus (SLE) and allergies.
Stress can disrupt your circulation and cause high blood pressure, hardening of the arteries and coagulation disorders, where a person forms blood clots abnormally.
One of the most common reactions to stress is metabolic syndrome, a collection of imbalances surrounding obesity and type 2 diabetes. Stress can cause metabolic syndrome which causes “central obesity” – the accumulation of fat around your middle. It causes us to have low HDL (“good” cholesterol), high total cholesterol, high LDL (“bad” cholesterol), high triglycerides and high blood sugar. Metabolic syndrome causes hormone imbalances. For example, many women with polycystic ovary syndrome have metabolic syndrome and are pre-diabetic or diabetic.
Fighting the enemy
So, we can agree that stress kills! Before stress kills us, however, it makes us sick, fat and miserable. Stress prevents us from having successful relationships. It blurs our sense of purpose. Stress prevents us from making good decisions and it directly causes or indirectly contributes to disease. We need to mount an effective strategy to resolve the impact of stress.
The first technique of stress management is isolation from unnecessary stressors. Simplify your life. To determine if a stress is worth holding on to, ask yourself first if it is worth “dying for,” because stress will kill you. Alternately, ask yourself if a particular stressor is worth suffering for and being miserable for and being fat for, because these are the consequences of prolonged stress.
Following isolation from stress is insulation against the effects of stress. Practice deep breathing for 10 minutes, three times daily and 20 minutes at bedtime. This can reduce the impact of stress by up to 50%. So, deep breathing may cut the impact of stress in half.
Peaceful sleep, daily activity and eating nutritiously can also help reduce the impact of stress.
Adaptogens help support homeostasis so we are better able to resume balance even under extreme stress. The effect of adaptogens is non-specific: it doesn’t matter where the stress is coming from or what is causing it, adaptogens help reduce the impact of stress and promote homeostasis to rebalance us. Add Sublingual Vitamin B-12 to help protect the brain from stress as well.
The most important lesson we can learn about stress is that we must not minimize it; stress will kill you if you don’t manage it effectively. The most important lesson regarding stress management is the same: don’t minimize the techniques of deep breathing, peaceful sleep, vigorous daily activity and eating nutritiously. You can win the battle against the imbalances of stress if you “know your enemy.”
Take Control of Your Health
Do a mental inventory of your stresses:
External
Internal – from your thoughts, etc.
Assess your circumstances and simplify your life
Practice breathing deeply
Get peaceful sleep
Enjoy activity and eat nutritiously
Take Adaptogen 10 Plus® to protect against the effects of stress
Add Vitamin B-12 to help protect your brain
Support yourself with Foundation Nutrition
Help reduce the inflammatory consequences of stress with Nopalea™
Posted in General Information | 
adaptogens, inflammation, nopalea, stress, toxins, trauma, trivita | 
Leave a commentHow to Minimize the Effects of Stress
How to Minimize the Effects of Stress – WWR 236 Prolonged, chronic stress causes illness. It is one of the four causes of imbalance and illness (trauma, toxins, deficiency and stress).
Can I define stress for you? The technical definition is change – any change you must adapt to is stress. Adapting to stress costs us energy. Prolonged stress causes fatigue and exhaustion. But you probably didn’t need that definition. You probably know the effects of chronic stress all too well. Maybe a better use of our time together would be to discuss what stress does to cause illness and how we can minimize the effects of chronic stress.
Know your enemy!
Our system is balanced by an internal process called homeostasis. No matter which direction life pulls us, homeostasis pushes us back and we regain our balance. If homeostasis fails to restore balanced health because of stress, we will experience distressing symptoms. Severe or prolonged imbalance may lead to adverse health conditions.
Stress can imbalance the function of our immune system. When this happens we may get autoimmune disorders such as Grave’s disease, Systemic Lupus Erythematosus (SLE) and allergies.
Stress can disrupt your circulation and cause high blood pressure, hardening of the arteries and coagulation disorders, where a person forms blood clots abnormally.
One of the most common reactions to stress is metabolic syndrome, a collection of imbalances surrounding obesity and type 2 diabetes. Stress can cause metabolic syndrome which causes “central obesity” – the accumulation of fat around your middle. It causes us to have low HDL (“good” cholesterol), high total cholesterol, high LDL (“bad” cholesterol), high triglycerides and high blood sugar. Metabolic syndrome causes hormone imbalances. For example, many women with polycystic ovary syndrome have metabolic syndrome and are pre-diabetic or diabetic.
Fighting the enemy
So, we can agree that stress kills! Before stress kills us, however, it makes us sick, fat and miserable. Stress prevents us from having successful relationships. It blurs our sense of purpose. Stress prevents us from making good decisions and it directly causes or indirectly contributes to disease. We need to mount an effective strategy to resolve the impact of stress.
The first technique of stress management is isolation from unnecessary stressors. Simplify your life. To determine if a stress is worth holding on to, ask yourself first if it is worth “dying for,” because stress will kill you. Alternately, ask yourself if a particular stressor is worth suffering for and being miserable for and being fat for, because these are the consequences of prolonged stress.
Following isolation from stress is insulation against the effects of stress. Practice deep breathing for 10 minutes, three times daily and 20 minutes at bedtime. This can reduce the impact of stress by up to 50%. So, deep breathing may cut the impact of stress in half.
Peaceful sleep, daily activity and eating nutritiously can also help reduce the impact of stress.
Adaptogens help support homeostasis so we are better able to resume balance even under extreme stress. The effect of adaptogens is non-specific: it doesn’t matter where the stress is coming from or what is causing it, adaptogens help reduce the impact of stress and promote homeostasis to rebalance us. Add Sublingual Vitamin B-12 to help protect the brain from stress as well.
The most important lesson we can learn about stress is that we must not minimize it; stress will kill you if you don’t manage it effectively. The most important lesson regarding stress management is the same: don’t minimize the techniques of deep breathing, peaceful sleep, vigorous daily activity and eating nutritiously. You can win the battle against the imbalances of stress if you “know your enemy.”
Take Control of Your Health
Do a mental inventory of your stresses:
External
Internal – from your thoughts, etc.
Assess your circumstances and simplify your life
Practice breathing deeply
Get peaceful sleep
Enjoy activity and eat nutritiously
Take Adaptogen 10 Plus® to protect against the effects of stress
Add Vitamin B-12 to help protect your brain
Support yourself with Foundation Nutrition
Help reduce the inflammatory consequences of stress with Nopalea™
Sunscreen
Did you know that the US Govt has new laws about sunscreen? Did you know that Mary Kay sunscreen already meets and exceeds the new standards? Mary Kay sunscreen offers UVA and UVB protection. It is also waterproof, sweat-resistant, oil free, and non-comedogenic. So be safe and enjoy the sun this summer.
Google+ Invites
I have some Google+ invites if anyone wants one. Just send me your email address (to rb@rbdesignstudio.com).
Google+ is Google’s competition to Facebook. Will it take off? Who knows? But if it is tech. related, I’m on it!
Rhonda
July 8, 2011 BLN Meeting
Dr. Jacob Bullock gave a very informative and interesting talk on Ways to Increase Your Internet Exposure!
Are you:
- Using Google Maps to “localize” your business?
- Are you listed in Yahoo Local?
- Are you utilizing a Facebook Fan page?
- Giving (and receiving) Business Reviews on Google, Yahoo and Yelp?
Thank you!
How to post on the BLN Blog
Once you have registered for an account with www.blnlex.com/blog, please log in (over on the right bottom side).
Then click the Submit Post button in the top menu (row of buttons). (All posts are moderated so it will not be immediately viewable.)
Once you write a post, be sure to assign it to a Category (on the right) so we can find it again.
If you have questions, please email info@blnlex.com.
Thanks!
Rhonda
Business Cards on website
Don’t forget if you show up to at least 3 meetings you can put your business card on www.blnlex.com for ONLY $1.00 a month!
I use it as a roladex and wish more people would have there business card there!!
Have a great week!
Lisa Parke
Advertising Specialties…
1-859-260-1000